What is an Unsought Product? An unsought product is a consumer product that a consumer doesn’t know about or does not want to actively buy even if he is aware of the product. Usually, consumers have no active interest to buy unsought products cause the product will be new to them as well as they…
The specialty product is one of the types of consumer products – others are convenience, shopping, and unsought products. Let’s understand what the specialty products are in detail. What is a Specialty Product? A specialty product is a specific type of consumer product that has distinctive features and functionality with a remarkable brand image in…
Shopping product is one of the types of consumer products and other includes convenience, specialty, and unsought products. Let’s understand what shopping products are, their characteristics, and their types. What is a Shopping Product? A shopping product is an infrequently purchased consumer product that demands customers to think about its price, quality, design, styles, and…
What is a Convenience Product? A convenience product is a product that consumers frequently purchase, is inexpensive, and with little effort and time. Consumers require convenience products on a regular basis and they usually have prior knowledge about the products as such they think less while picking the products. Examples of convenience products include foods,…
Kotler’s Five Levels of Product Marketing gurus Philip Kotler and Kevin Lane Keller published the five levels of the product model in the book called “Marketing Management” in 2003. Commonly known as Kotler’s product levels. Let’s understand each of the levels of the product in detail with relevant examples. Core Benefit The core benefit is…