3 Ps of Marketing Mix
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The 3 Ps of Marketing Mix: People, Process, and Physical Evidence

The 3 Ps of Marketing Mix The 3 Ps of the marketing mix is additional elements added to the original 4 Ps of the marketing mix. These 3 Ps include people, process, and physical evidence. While the previous 4 Ps apply to manufacturing businesses, these 3 Ps are relevant to service businesses. Due to the…