Pros and Cons of Market Segmentation
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6 Pros and 3 Cons of Market Segmentation in Business

BySajan

Pros and Cons of Market Segmentation Market segmentation includes dividing a market into different consumer groups based on the unique characteristics each group shares. The following are some pros and cons of market segmentation it can offer to your business. Pros of Market Segmentation The following are the main advantages of market segmentation. Helps To…

Market Segmentation
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What is Market Segmentation? Definition, Features, Process, Types, Levels, and Pros/Cons

BySajan

It is obvious that the overall market is large and there exist a variety of consumers who are different in their needs, wants, tastes, and other characteristics. Do you think your company will be successful in satisfying all those customers? I think not. Let’s understand what the market segmentation concept talks about. What is Market…