Marketing Research Process
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The 7-Step Process of Marketing Research [Explained]

BySajan

Marketing Research Process Marketing research is the process of collecting and analyzing data to explore more about the current trends in the market. Marketing research includes specific inquiries into specific marketing problems. Good marketing research can offer companies good information about the target market, competitors’ positions, and probable opportunities and threats enabling companies to be…

Marketing Research
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What is Marketing Research? Definition, Features, Process, Areas, and Importance

BySajan

What is Marketing Research? Marketing research is a process of collecting and analyzing market information to better understand the customers and aid in problem-solving. It is a systematic and scientific way of analyzing the market and gathering relevant information about the problem. The marketing research is objective in nature. It is the problem-focused approach. Companies…