Marketing Philosophies
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Marketing Philosophies: 6 Basic Marketing Concepts with Examples

BySajan

Since the era of modern-day arrival, companies have been forced to apply different management and marketing practices to beat the competition and earn profits. Do you think sticking to one marketing concept/philosophy gives better results? Due to competition choosing the right marketing concepts or philosophies has been a challenging task for marketers today. Here, I…

Marketing Management
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What is Marketing Management? Definition, Objective, Features, Techniques, and Importance

BySajan

What is Marketing Management? Marketing management is the process of planning, implementing, and controlling marketing activities in order to achieve the desired marketing goals of the organization. It is a customer-centric approach. The main activity of marketing management includes finding the target market, getting the market, and earning greater customer satisfaction by delivering and communicating…