Geographic Segmentation
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What is Geographic Segmentation? Definition, Factors, Examples, and Pros/Cons

What is Geographic Segmentation? Geographic segmentation is a market segmentation strategy that groups customers based on the area they live. This can be done in terms of the customer’s location, cultural preferences, time zone, climate, language, urban or rural area, etc. Geographical segmentation divides customers based on their specific geographical area and targets a specific…