Demographic Segmentation
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What is Demographic Segmentation? Definition, Variables, Examples, and Pros/Cons

What is Demographic Segmentation? Demographic segmentation is a market segmentation strategy in which customers are grouped based on factors like age, gender, marital status, income, ethnicity, occupation, etc. Instead of focusing on a broad range of customer bases, you can focus on a specific customer’s demographic factor which allows your company to better understand the…