Selling Concept Vs Marketing Concept The selling concept and the marketing concept are two marketing philosophies from the six which are frequently used interchangeably yet understood by most people in today’s business world. However, they differ from each other to great extent. The main difference between selling and marketing concepts is that – the selling…
Characteristics of Organizational Development (OD) OD is the conscious change process organizations take to improve their strategies, processes, and structures to increase performance in the changing business climate. The main characteristics of organizational development are mentioned below: Ongoing Process OD is an ongoing process that lasts till the existence of the organization. What OD explains…
Organizational Development Process: Organizational development is the systematic and organized process of bringing change in the organization in order to increase its overall performance. The goal of adopting OD may vary between the organizations but the most common goal is to increase organizational competitiveness. The main goal of organizational development is to make business more…
What is Organizational Development (OD)? Organizational development, commonly known as OD is a systematic and planned process of changing an organization’s plans, policies, processes, and strategies to be more effective and efficient. The main goal of OD is to increase the overall growth of the organization. OD focuses on continuous improvement in the company’s culture,…
Causes of Resistance To Change Change is necessary for the organization but because of different reasons/causes employees resist it. Normally the causes of resistance to change are two – individual and organizational resistance. Individual causes of resistance include people’s personal feelings, perceptions, and needs. And organizational causes of resistance include the organization’s structure and designs….
Strategies To Overcome Resistance To Change We all know that change is good as well as necessary but when it comes to business, organizations face different obstacles while implementing it. The obstacles may be from the side of employees and the organization too. It is necessary to overcome such obstacles of resistance to change. You…
What is Resistance To Change? When people i.e. employees opposed to changes presented by the organization it is called resistance to change. Such opposing behaviors of employees bring difficulty in implementing change in the organization. Employees usually, oppose changes in two ways. One is through the overt way by showing immediate actions to the change…
Forces of Organizational Change Organizational change is an important step a business organization takes to change its existing working system in order to meet the current demands of the market. Forces or factors that make organizations take organizational change are external and internal. Every business organization establishes, runs, and grows in the changing business environment….
Process of Planned Change The planned change includes a thoughtful change in the organization’s functioning systems to meet the changing demands of the business environment. The following eight are the main steps for the successful implementation of the planned change process. Recognize the Need for Change In the first step of planned change, you should…