What is a Product? Definition, Characteristics, Types, Levels, and Importance
Definition of Product A product is any item that can be offered to people and can satisfy consumers’
What is STP Marketing Model? Definition, Process, Examples, & Pros/Cons
Most businesses make mistakes when they try to sell products directly to customers i.e. they do not try
What is Product Positioning? Definition, Types, Process, Importance, and Examples
Definition of Product Positioning Product positioning is a marketing strategy companies use to create a unique image of
What is Market Targeting? Definition, Criteria, Types, and Strategies
Definition of Market Targeting Market targeting is the process of selecting the best market segment from the available
6 Pros and 3 Cons of Market Segmentation in Business
Pros and Cons of Market Segmentation Market segmentation includes dividing a market into different consumer groups based on
What is Behavioral Segmentation? Definition, Factors, Example, and Pros/Cons
Definition of Behavioral Segmentation Behavioral segmentation is a market segmentation strategy that groups customers based on behaviors customers
What is Psychographic Segmentation? Definition, Factors, Example, and Pros/Cons
Definition of Psychographic Segmentation Psychographic segmentation is a market segmentation strategy that groups customers based on factors like
What is Geographic Segmentation? Definition, Factors, Examples, and Pros/Cons
Definition of Geographic Segmentation Geographic segmentation is a market segmentation strategy that groups customers based on the area
What is Demographic Segmentation? Definition, Variables, Examples, and Pros/Cons
Definition of Demographic Segmentation Demographic segmentation is a market segmentation strategy in which customers are grouped based on