Selling Concept Vs Marketing Concept The selling concept and the marketing concept are two marketing philosophies from the six which are frequently used interchangeably yet understood by most people in today’s business world. However, they differ from each other to great extent. The main difference between selling and marketing concepts is that – the selling…
Characteristics of Organizational Development (OD) OD is the conscious change process organizations take to improve their strategies, processes, and structures to increase performance in the changing business climate. The main characteristics of organizational development are mentioned below: Ongoing Process OD is an ongoing process that lasts till the existence of the organization. What OD explains…
Organizational Development Process: Organizational development is the systematic and organized process of bringing change in the organization in order to increase its overall performance. The goal of adopting OD may vary between the organizations but the most common goal is to increase organizational competitiveness. The main goal of organizational development is to make business more…
Now marketing has entered the new millennium. The challenges businesses face in marketing activities have increased. There was a time when existed only a few companies where customers were influenced by companies’ products but now companies’ products are influenced by customers’ preferences. With the call of the digital era, globalization, and the emergence of a…
Since human civilization began different types of marketing have started to form. Marketing has now reached the digital form which was first started with its traditional or offline form. Since digital marketing was born in the 1990s, it has led to the development of various other forms of marketing. Now marketers can invest in many…
Companies make products, sell, and satisfy customers but they overlook society and environmental well-being. Do you think society’s well-being is important while serving the consumer’s needs and wants at the fullest level? Let’s find out what the societal marketing concept says about this. What is Societal Marketing Concept? The societal marketing concept is a philosophy…
In this 21st century, fragmented marketing is better than coordinated marketing, or coordinated marketing is better than fragmented marketing, what do you think? Is it necessary to work together all marketing components of a business to achieve marketing goals, profits, or brand image? Let’s see what the holistic marketing concept has to say about this….
Do you think product quality is the main factor people purchase products? Let’s find out what the product concept of marketing says about this. What is a Product Concept? The product concept is the marketing philosophy that believes consumers will prefer the products which have the highest quality, features, and performance at given prices. It…
Suppose you made a product – do you think it is essential to inform people about your product so that they purchase from you? Let’s what the selling concept of marketing tells about this. What is Selling Concept? The selling or sales concept is a marketing philosophy that relies on aggressive selling methods and heavy…