Convenience Product
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What is Convenience Product? Definition, Characteristics, Types, and Examples

BySajan

What is a Convenience Product? A convenience product is a product that consumers frequently purchase, is inexpensive, and with little effort and time. Consumers require convenience products on a regular basis and they usually have prior knowledge about the products as such they think less while picking the products. Examples of convenience products include foods,…

5 levels of product
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Kotler’s 5 Product Levels Model [Explained with Examples]

BySajan

Kotler’s Five Levels of Product Marketing gurus Philip Kotler and Kevin Lane Keller published the five levels of the product model in the book called “Marketing Management” in 2003. Commonly known as Kotler’s product levels. Let’s understand each of the levels of the product in detail with relevant examples. Core Benefit The core benefit is…