Selling a product or service was easy back then. But now in this cutthroat completion, it has become much harder, and selling products and making customers satisfied goes a long way. Back then you could sell what you make but today you must consider making products only you can sell. Here, we will discuss the…
What is Marketing Management? Marketing management is the process of planning, implementing, and controlling marketing activities in order to achieve the desired marketing goals of the organization. It is a customer-centric approach. The main activity of marketing management includes finding the target market, getting the market, and earning greater customer satisfaction by delivering and communicating…
Product Concept Vs Production Concept Product and production concept are two marketing philosophies or concepts from the six. These two marketing concepts are sometimes interchangeably used, they are similar to some extent, but, they also greatly differ from each other. The production concept is a marketing philosophy that believes that the product’s price is the…
Selling Concept Vs Marketing Concept The selling concept and the marketing concept are two marketing philosophies from the six which are frequently used interchangeably yet understood by most people in today’s business world. However, they differ from each other to great extent. The main difference between selling and marketing concepts is that – the selling…
Characteristics of Organizational Development (OD) OD is the conscious change process organizations take to improve their strategies, processes, and structures to increase performance in the changing business climate. The main characteristics of organizational development are mentioned below: Ongoing Process OD is an ongoing process that lasts till the existence of the organization. What OD explains…
Organizational Development Process: Organizational development is the systematic and organized process of bringing change in the organization in order to increase its overall performance. The goal of adopting OD may vary between the organizations but the most common goal is to increase organizational competitiveness. The main goal of organizational development is to make business more…
What is Organizational Development (OD)? Organizational development, commonly known as OD is a systematic and planned process of changing an organization’s plans, policies, processes, and strategies to be more effective and efficient. The main goal of OD is to increase the overall growth of the organization. OD focuses on continuous improvement in the company’s culture,…
Causes of Resistance To Change Change is necessary for the organization but because of different reasons/causes employees resist it. Normally the causes of resistance to change are two – individual and organizational resistance. Individual causes of resistance include people’s personal feelings, perceptions, and needs. And organizational causes of resistance include the organization’s structure and designs….
Strategies To Overcome Resistance To Change We all know that change is good as well as necessary but when it comes to business, organizations face different obstacles while implementing it. The obstacles may be from the side of employees and the organization too. It is necessary to overcome such obstacles of resistance to change. You…