Companies make products, sell, and satisfy customers but they overlook society and environmental well-being. Do you think society’s well-being is important while serving the consumer’s needs and wants at the fullest level? Let’s find out what the societal marketing concept says about this. What is Societal Marketing Concept? The societal marketing concept is a philosophy…
In this 21st century, fragmented marketing is better than coordinated marketing, or coordinated marketing is better than fragmented marketing, what do you think? Is it necessary to work together all marketing components of a business to achieve marketing goals, profits, or brand image? Let’s see what the holistic marketing concept has to say about this….
Do you think product quality is the main factor people purchase products? Let’s find out what the product concept of marketing says about this. What is a Product Concept? The product concept is the marketing philosophy that believes consumers will prefer the products which have the highest quality, features, and performance at given prices. It…
Suppose you made a product – do you think it is essential to inform people about your product so that they purchase from you? Let’s what the selling concept of marketing tells about this. What is Selling Concept? The selling or sales concept is a marketing philosophy that relies on aggressive selling methods and heavy…
Do you think when you produce more products, the products will create their own demands? Let’s see what the production concept has to say about this. What is a Production Concept? The production concept is the management or marketing philosophy that believes consumers always buy those products that are widely available yet with lower prices….
Have you ever tried to find out what marketing is made up of? Or, what are the key elements that make marketing a whole system? Here, we will discuss the core concepts of marketing in detail. What are Core Concepts of Marketing? Core concepts are basic elements their combination makes up the complete marketing system….
You may have heard marketing as selling products, attracting customers, building customer relationships, or in many ways. As it is understood in many ways in many situations. Here we will discuss its definition, objectives, core elements, types, 4 & 7 Ps, and importance. What is Marketing? Marketing is the process of informing and attracting potential…
Importance of Marketing It is said that almost more than 80% of customers do not come directly to your business or even they do not know your business is there. It is the marketing that introduces your business and products to diverse customers. Today the importance of marketing is ever-growing since the modern market has…
Advantages and Disadvantages of Participative Management Participative management is a friendly management style that welcomes and values the recommendations of all the members of the organization. Participative management offers different advantages like employee satisfaction, and reduced conflicts as well as has also disadvantages like the potential of conflicts and security issues. Getting benefits from the…